Driving Operational Excellence: An Inside Look with Kelli Reynolds, Head of Product Strategy and Execution at Xactco

At Xactco, we’re committed to delivering solutions that help businesses streamline operations and tackle challenges head-on. To explore how this happens in practice, we spoke with Kelli Reynolds, Xactco’s Head of Product Strategy and Execution, about her role, her experiences, and the impact of File13 on businesses across industries.

What does your role as Head of Product Strategy and Execution involve?

My role focuses on ensuring projects run efficiently and deliver exceptional value to clients. I oversee project operations, working closely with development and customer success teams to drive the creation of new features that align with both client requirements and our product vision. By continuously adapting our solutions to incorporate emerging technologies, market trends, and client feedback, I help ensure our offerings remain innovative, relevant, and impactful.  

What do you enjoy most about working for Xactco?

I love the variety. Each project is unique, bringing fresh challenges and opportunities that keep my work exciting. I find it fascinating to explore how different businesses approach their goals and solve problems. Collaborating with clients across diverse industries allows me to gain new insights and broaden my knowledge with every project.

Which industries or organisations benefit most from Xactco’s solutions? 

File13 can adapt to different industries, making it a great option for most businesses and most business requirements. If a client’s needs don’t align perfectly with the system, our in house development team steps in to customise the platform.  

We also work closely with clients during implementation. We adjust the system to meet their goals as real data comes in and new use cases emerge. Some businesses want to keep existing processes, while others are open to change. We make sure File13 meets those needs and grows alongside their operations.  

“One of the best parts of my job is seeing how users on the ground leverage the File13 app to report issues. Managers are often impressed by the increased speed and accuracy in resolving problems, as they receive instant alerts and can monitor all historical issues within the system. This visibility ensures nothing slips through the cracks, enabling teams to respond to critical needs quickly and effectively.

How does File13 tackle challenges in industries like manufacturing and hospitality?

File13 can solve problems for different industries. In manufacturing, it helps with quality control by flagging problems early. For example, production teams can monitor key measurements in real time. If something’s off, they can address it immediately, saving time and preventing waste. This improves both product quality and efficiency.  

In hospitality, managers rely on File13 for task tracking and verification. The platform shows which tasks have been completed and where, without constant supervision. This allows managers to focus on improving the guest experience rather than micromanaging. It’s a system that helps everyone work smarter.  

Can you share some success stories of how File13 transformed operations for clients?

One example is a hospitality client where we built a custom dashboard for their operations. It helps the cleaning and maintenance teams stay connected and quickly address issues around the hotel. The dashboard also tracks room readiness in real time, improving communication and ensuring guests have a great experience.  

In manufacturing, a pet food company has completed over 15,000 digital workflows using File13. By digitising their processes, they’ve improved quality control at every stage, from ingredient checks to final inspections. This has reduced human error and provided valuable insights into their operations, helping them maintain high standards and streamline production. Not to mention they’ve saved a lot of paper 🙂 

How does Xactco support businesses with remote work and digital operations?

File13 simplifies communication and task management. Tasks can be assigned remotely, and team members can update their progress in real time. Managers can see detailed reports and verify task completion through digital location tracking, ensuring everything is done correctly without needing constant oversight. This makes it easier to manage teams and assets, no matter where they’re based.  

What do you enjoy doing outside of work?

I love exploring Cape Town’s food scene and trying new restaurants. Asian cuisine is my favourite, so I’m always on the lookout for something unique.

File13 – Put the Power in Your Pocket

Kelli’s perspective highlights Xactco’s commitment to creating solutions that adapt to client needs. Whether improving quality assurance in manufacturing or simplifying task management in hospitality, File13 helps businesses run more efficiently and solve problems faster.  

The platform’s ability to adapt to fit diverse industries and needs makes it a standout solution. For manufacturing, it’s about catching problems early to save time and resources while maintaining high-quality standards. For hospitality, it’s about providing managers with the visibility they need to streamline workflows and deliver exceptional guest experiences. These are just a few examples of how File13 supports businesses in meeting their goals while staying agile in a fast-changing environment.

As Kelli pointed out, the system’s impact goes beyond the surface. It provides clarity, accountability, and real-time insights that empower teams to respond quickly and effectively. Whether you’re running a production line, managing a hotel, or overseeing remote teams, File13 offers the tools to stay on track and achieve results that matter.

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